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PostPosted: Tue Aug 07, 2018 3:57 am 
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My office provides owner builder construction loans. Never heard of them? That's okay Marlon Mack Colts Jersey , because owner builder loans are a very small niche within the construction financing industry. Basically, they are loans for people who want to build their homes without using a general contractor.

But, that's not really the point. The key is that our office works in a small niche in a large industry. In order to be recognized and get the word our there about our services, we never shy away from an opportunity to do something a bit off the wall, if not down-right crazy.

We dare to be different! And you should, too.

One of the simplest ways to be different than all of your competitors is by celebrating odd-ball holidays with your customers and potential customers.

Personally Tarell Basham Colts Jersey , I love National Pancake Day, National Jelly Bean Day, National Yo-Yo Day and many other weird-o holidays that no one else even knows exist.

Why? Because no one else even knows they exist.

And that gives me a simple, inexpensive opportunity to stand out. I use these holidays as excuses to reach out to past owner builder clients, new leads, and even referral sources.

Imagine your customers' reactions when they get some random Quincy Wilson Colts Jersey , off-the-wall mail piece with Jelly Beans for National Jelly Bean Day. It's guaranteed to be more memorable than a Happy Holidays card around Christmas time. The costs are low, as far as mailings are concerned.

And, if you put a small item in your mail piece, the postage won't go up. But, the customer will be much more prone to open it. In other words, if the customer receives a letter from you Malik Hooker Colts Jersey , having a small bit of bulkiness to the mailing will drastically increase your opening rates. It doesn't matter if the bulky item is a jelly bean, a guitar pick, or a plastic army figure. All that matters is that the bulky mail will get opened a lot more regularly than a boring, regular, flat envelope.

And, once the mail piece gets opened Tyquan Lewis Colts Jersey , the different, random, wacky holiday will help get your message read and remembered!

For example, did you know that the third weekend in May is the annual Calaveras County Jumpin' Frog festival and competition? The same one Mark Twain wrote about in 1865? I know it. And I actually send my customers their very own frog to enter (no, not a real one - a cheap plastic one), along with a re-print of Twain's poem and a somewhat interesting letter from me. It's unique Kemoko Turay Colts Jersey , it gets opened, and it puts a smile on their face.

And, it costs my small, owner builder office all of sixty cents, including postage, to do all of that!

Don't have any money at all for marketing? Can't afford to send cheap mailings? These odd-ball holidays are still a great excuse to send an email to your clients. It's an excuse to keep in touch with your clients Braden Smith Colts Jersey , and it will still be so different from your boring competitors that you'll be remembered.

Everyone knows that October 31 is Halloween, but good marketers are not like everyone else. Who cares about Halloween when we know that October 4th is "National Golf Day" and October 25th is "World Pasta Day." I'll bet anyone reading this can come up with some fun and inexpensive theme cards to send for one of these days.

Go online and find a sampling of oddball holidays you can use to stay in touch and set yourself apart from your competition. Imagine what you can do all year round. Be creative. Do not be afraid to take a chance on being a madcap marketer!

Dare to be different and stand out in your customers' eyes. Customers will only buy from the people whom they remember!
Author's Resource Box

Chris Esposito provides owner-builder construction financing nationwide through his Owner Builder 101 program. Visit www.OwnerBuilder101 to get all the information you need to be a successful owner-builder, saving tens of thousands on your next home. Or call Owner Builder 101 at (877) 876-3688.

Article Source:




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KANDAHAR, Afghanistan, Jan. 25 (Xinhua) -- Seven people including five armed insurgents were killed as Taliban conducted a suicide attack on a base of the Border Police Force in the border town of Spin Boldak, Kandahar province on Monday Darius Leonard Colts Jersey , police said.


""A group of Taliban terrorists attacked a base of the battalion of Border Police Force in Spin Boldak district at around 1:15 p.m. local time today, triggering a gun battle which lasted around 30 minutes during which all the five attacker were killed,"" provincial police spokesman Zia Durrani told Xinhua.


Two personnel of the Border Police Force also lost their lives in the suicide bombings and firefight, the police spokesman said, adding that at least two blasts, presumably suicide bombings rocked the area.


Taliban Quenton Nelson Colts Jersey , in an online statement, claimed of responsibility for the deadly attack, claiming that massive suicide bombings of Taliban fighters against a battalion of Border Police Force in Spin Boldak district had left more than 20 security personnel dead, a claim spurned by officials as baseless.


Kandahar police spokesman Zia Durani in talks with Xinhua confirmed that only five attackers and two police personnel were killed in the blasts and firefight.


Spokesman for Kandahar provincial government Samim Khapalwak also rejected Taliban's claim as mere propaganda, saying all the five attackers were killed in less than 30 minutes.


The Taliban-led insurgency has been rampant since April 2015 when the militant group launched its annual spring offensive in the conflict-ridden Afghanistan.


Kandahar, the birthplace of Taliban and the neighboring Helmand province are notorious for growing poppy and militancy over the past decade.


Taliban militants have speeded up activities amid the ongoing regional efforts to bring Taliban fighters into negotiating . Wholesale Hoodie Wholesale Adidas NHL Jerseys Wholesale Collge Hoodie Wholesale Nike NBA Hoodie Wholesale Baseball Jerseys Wholesale Adidas NHL Jerseys Wholesale Football Jerseys Wholesale MLB Shirts Cheap Nike NBA T-Shirts Cheap Jerseys From China


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